Posted on June 30th, 1994 by David Luhman.
Contents to my podcast on selling to the Japanese market
- Introduction to "Selling to the Japanese Market"
- The nature of Japanese consumers
- Japan's complex distribution system
- The Japanese Large Scale Retail Store Law
- Japan's department stores
- Japanese discount stores
- Direct marketing in Japan
- Telemarketing to the Japanese
- Door-to-door selling in Japan
- Pricing your products in Japan
- Japanese practices regarding coupons
- Price fixing in Japan
- Japanese advertising methods
- Japanese advertising giant Dentsu
- How to advertise your products in Japan - conclusion
